PPC & Performance Specialist

Turning ad spend
into real business
growth.

I engineer full-funnel strategies that bridge data and creative execution — across Google, Meta, LinkedIn and beyond. No vanity metrics. Just scalable revenue.

Get in Touch LinkedIn
8+
Years
100+
Brands
15+
Sectors
Jay Patel — PPC Specialist
+240% ROI

Avg. performance increase across core client portfolio

Google Premier
Partner 2024

Trusted By

26+

Brands scaled globally across 15+ sectors

Knight Frank Schindler DR Horton Lincoln Property ACCA Prudential Arrow Digital GRT Jewellers Bodycraft Party Smart Armaf Groviva Specta Quartz Knight Frank Schindler DR Horton Lincoln Property ACCA Prudential Arrow Digital GRT Jewellers Bodycraft Party Smart Armaf Groviva Specta Quartz
LakeShore AAMCO Service Experts Kosmoderma Noor Kids Stock Edge Swedish Hasbeens Handle Your Own PR SpeakNow Celebrity Speaker Kumari Fine Jewellery Zam Zam Clinic nei Native LakeShore AAMCO Service Experts Kosmoderma Noor Kids Stock Edge Swedish Hasbeens Handle Your Own PR SpeakNow Celebrity Speaker Kumari Fine Jewellery Zam Zam Clinic nei Native
What I Do

The Intersection of Data & Creativity.

Performance Marketing Full-Funnel Strategy Data-Driven Creative B2B Pipeline Generation Conversion Optimisation AI-Driven Campaigns

Google Ads

Search, Display, Shopping & YouTube

Meta Ads

Facebook, Instagram & Marketplace

What I Deliver.

Google Ads

Intent-driven search campaigns and high-ROAS shopping structures engineered for scale.

  • PMax Optimisation
  • Semantic Keyword Mapping

Meta Ads

Hyper-targeted social campaigns leveraging broad targeting and high-velocity creative testing.

  • Dynamic Creative Testing
  • Audience Sculpting

LinkedIn Ads

Precision B2B targeting focused on decision-makers and high-value account acquisition.

  • ABM Integration
  • Lead Gen Forms

Analytics & Measurement

Server-side tracking and multi-touch attribution models to prove every dollar's impact.

  • GA4 Configuration
  • GTM Server-Side

AI-Driven Creative

Using machine learning to generate and iterate on high-performance ad visuals and copy at scale.

  • Generative Image Workflows
  • LLM Copy Optimisation

Account-Based Marketing

Strategic cross-channel dominance for high-tier accounts in complex, long sales cycles.

  • Target Account Lists
  • Omni-Channel Presence
My Approach

Performance marketing is an engineering problem.

Most agencies optimise for impressions. I optimise for outcomes. Every campaign I build is architected to compound — where better data feeds better creative, and better creative generates the data to scale.

Start with data.

Every engagement starts with a forensic audit — account structure, attribution, audience overlap, spend waste. I fix what's broken before I build what's new.

Respect the creative.

Data tells you what to test. Creative determines whether you win or lose the auction. I treat ad creative as a first-class performance lever, not an afterthought.

Engineer for scale.

Campaigns built for ₹50K/month should not crack at ₹5M/month. I architect account structures, bidding logic, and measurement frameworks that hold up at 100x spend.

Selected Results

Numbers that matter.

Real campaigns. Real outcomes. Metrics pulled from live account data — not estimates.

Real Estate Google Ads + Meta
−68%
Cost-Per-Lead

Scaled a luxury property developer from 40 to 200+ qualified inquiries/month. Rebuilt campaign architecture using PMax with custom signals and audience sculpting, while eliminating ₹3.2L/month in wasted ad spend.

4.2×
Pipeline Growth
5 mo.
To Results
200+
Leads/Month
Fine Jewellery Google Shopping
+420%
Return on Ad Spend

Rebuilt Google Shopping architecture for a heritage jewellery brand ahead of the festive season. Implemented product segmentation by margin tier, custom labels, and bid layering — generating ₹1.2Cr in tracked revenue in 6 weeks.

₹1.2Cr
Revenue
6 wk.
Campaign Window
420%
ROAS
Healthcare & Aesthetics Meta Ads
3.1×
Consultation Bookings

Restructured Meta campaigns for a multi-location aesthetics clinic. Moved from broad interest targeting to value-based lookalikes built on 1st-party consultation data, tripling qualified bookings while halving cost-per-booking.

−52%
Cost Per Booking
8
Locations
3.1×
Volume Uplift
Multi-Location Services Google PMax
6.2×
Blended ROAS

Deployed Performance Max with custom asset groups, location-specific audience signals, and offline conversion imports across 340 franchise locations — attributing $8.4M in tracked revenue in a single quarter.

$8.4M
Revenue Attributed
340
Locations
1 Qtr
Timeframe
Credentials

Proven Excellence.

Recognised by industry leaders for maintaining the highest standards in campaign management and technical execution.

Google Premier

Partner 2024

Meta Marketing

Science Professional

Drum Awards

Winner

Microsoft Advertising

Certified Professional

Let's Work Together

Let's build something great.

Ready to scale your ROI? I'm currently accepting new high-growth projects. Let's talk.

Email Me LinkedIn Profile